The downtown Long Beach advertising agency ETA Advertising took home an award from the Builders International Association (BIA) SoCal Awards on Sept. 24 for their innovative website design work for builder client Lyon Community’s gallery421 property, the high-end apartment community in downtown Long Beach.
ETA was recognized with Best Website for a Builder or Community at the event, among every major player in the housing industry, from homebuilders to advertising agencies.
“The entire ETA team works tirelessly each day to produce inspiring work that exceeds the creative challenges and business goals set forth by our clients— not work necessarily destined to receive industry acclaim,” said ETA Founder and CEO Cindy Allen. “But winning such a fantastic honor from BIA is a prestigious byproduct of our hard work, attention to detail and vision— validating our consummate effort to deliver on all client expectations.”
ETA was also a finalist for two other awards at the event, one for Best Neighborhood Branding and the other for Best Internet Marketing Campaign for gallery421.
ETA’s concept and design for the new apartment community’s website was recognized by the Southern California chapter of BIA for its quality of design, ease of obtaining information and organization of message. The SoCal Awards celebrate the best in new-home marketing and merchandising. Finalists in nearly 30 categories were announced in August.
The ETA team strategically forged and executed a targeted campaign in conjunction with the award-winning website, built to connect with potential gallery421 renters in a revolutionary way. Their creative strategy had to account for Long Beach’s saturated rental market and ongoing economic downturn. The result was a 50-percent lease rate at gallery421 within the first five months of opening, and the property continues to experience robust traffic from prospective renters.
To check out the gallery421 website, go to lyongallery421.com. To see more from ETA Advertising, visit ETAadvertising.com.